A landing page remains one of the most effective ways to quickly capture a visitor’s information and give them a little nudge towards purchasing the product or service.
Landing page builders are tools that allow you to choose from templates that have already been tested and proven effective in converting visitors. It is the easiest way to create, publish, and test promotion with a well-written headline, a captivating offer, and a CTA.
The best landing page builders give you advanced features like a custom domain name, tools to generate leads, heatmaps to track engagement, and various integrations.
According to one study, only 22% of companies are happy with their conversion rates, while only 16% of landing pages are free from cluttered navigation and building landing pages is one of the top five challenges B2B marketers face.
Often small businesses and enterprise brands struggle to build their online following and generate sales.
What is Unbounce?
Unbounce is a self-serve, purely conversion-driven landing page builder. These landing pages work great with your banner ads, email campaigns, social media marketing posts, and paid search ads.
According to third-party customer reviews, Unbounce offers one of the smoothest landing page builders in the industry. While many landing page builders face complaints about their lag and feature limitations, Unbounce gives you complete freedom over your design choices.
Unbounce offers the following features:
- Landing pages: With Unbounce, anyone can create pages because it does not require coding.
- Pop-ups & sticky bars: To boost conversion rates, you can easily create pop-ups and sticky bars.
- A/B testing: This is such an important feature for pages that are designed to convert. You can not only test and improve your landing pages but also maximize the impact of your popups and sticky bars.
- Reports & Analytics: You can measure the performance of your landing page through this feature.
- Smart Traffic™: An AI-powered conversion tool that automatically sends traffic to the most relevant landing page.
- AMP landing pages: Creates AMP landing pages that load up to 85% faster than standard mobile pages.
- Lead form builder: Creates and adds forms to your landing pages.
Pros of Unbounce
- Build and launch landing pages with ease
- Create different variants of your page for testing
- Offers excellent templates
- Gives full control
- Excellent split testing functionality
- Clone and Edit
- Quick Publishing
Cons of Unbounce
- Form builder lacks some key features that are available with competitors
- Unlike VWO and Google Optimize, you cannot split test existing landing pages created outside of Unbounce
- Cannot add custom classes to buttons
We can conclude that Unbounce is overall an awesome tool but, there’s nothing wrong with checking out alternatives.
Here are six of the best alternatives to Unbounce:
Alternative 1: LeadPages
What makes LeadPages our top choice is because 9 out of 10 users believe LeadPages is one of the easiest software to navigate and also one of the cheapest solutions in terms of price, on this list.
This landing page creation platform has excellent features designed to help you drive conversions for your business. Thanks to the SaaS solution you don’t need to be a programming wizard to build your landing pages!
LeadPages offers plenty of templates that you can load and quickly customize so that they fit your branding. It also features a streamlined drag and drop builder, which enables users to quickly create full microsites, ad campaign landing pages, and high-converting templates that are mobile responsive.
The downside to this is that the platform lacks Enterprise-grade security and personalization. It offers lower-tier support on several plans. A/B testing, email triggers, and certain integrations are only available on higher-tier plans.
LeadPages is quite popular among freelancers, small businesses, and mid-size businesses.
What customers love about LeadPages
- Reporting/Analytics
- Third-Party Integrations
- Data Import/Export
- Customizable Templates
- Campaign Analytics
- Alerts/Notifications
- Customizable Branding
- On-page payments built-in
- Drag and drop functionality
- Includes conversion rate boosting extras: pop-up boxes & alert bars
- Mobile-responsive templates
Pricing Plan:
Starting from: $15.00/month
Pricing model: Subscription
Free Trial: Available
Alternative 2: Instapage
As the name suggests — you can launch a landing page almost instantly with Instapage.
What makes this platform different from LeadPage is that its primary target group is the agency client. Most of their top-tier features are targeted at them instead of the high-ticket Enterprise customer.
What customers love about Instapage
Landing page builder, publishing tools, integrations ecosystem, optimization & analytics system, and a team/client collaboration layer.
With Instapage, marketers can build personalized post-click experiences using Instablocks™ and update them with just a click.
Instapage provides the only collaboration solution for streamlining the design review process. Users can A/B test all aspects of their landing pages such as button & image clicks, text link clicks, form submissions, and external conversions. The real-time analytics dashboard helps compare the performances of all pages published.
With Instapage you can publish to custom domains such as existing websites and standalone pages, from WordPress to Facebook, or even set up your free subdomain.
You can also manage campaigns more efficiently with the ability to modify published landing pages and URLs to group pages.
Its typical customers are mid-sized businesses and agencies.
Pricing plan:
- The Business plan starts at $199 per month and a 33% discount is available if paid in a lump sum annually, working out at $149 a month.
- The Instapage Enterprise plan is available with the pricing customized based on your needs.
- Instapage offers no free plan, but you can test their Business plan features on a free trial for 14 days.
All plans come with 30,000 unique visitors per month, 30 published landing pages, 5 subaccounts, and 5 team members.
Note: Web personalization and AMP are only available on Enterprise plans.
The core package includes:
• Drop-in pixel tracking (Google Analytics, etc…)
• Unlimited A/B testing
• Heatmaps
• CRM integrations
• Mobile responsive pages
• Email integrations
• SEO-friendly features
• Conversion analytics
• Marketing automation integrations
• WordPress compatibility
• Live chat support
• Custom code editing
• SSL certificates
• Embedded pop-up forms
With Instapage, you will be able to experiment and visualize your ad campaigns. Coherent landing pages guaranteed!
Alternative 3: Landingi
Landingi is an everyday marketing platform that supports customers at each stage of creating and managing marketing campaigns using landing pages, pop-ups, and funnels – from design, through the launch, integration, optimization, to conversion.
Since landing pages can be connected to create sales funnels, it allows the user to get various information from the prospects depending on the stage of the funnel. They can also view the number of landing page visits, the conversion rate in a single place, and all other actions made.
They claim to offer “unlimited landing pages, unlimited custom domains, unlimited visitors, unlimited leads, and unlimited users” on all accounts. Over 4000 companies including PayPal, Sony Music, and CallPage use Landingi’s software to power their landing pages.
Landingi users can customize and enhance landing pages using a drag & drop landing page builder without any coding. Pages can be A/B tested, forms can be embedded to collect data, and leads managed through a single inbox-style interface.
The A/B and multivariate tests can be run to test multiple landing page variations, with different elements including forms, buttons, text, and pictures so you can know what works and what doesn’t.
Forms can either be created from scratch or users can choose a pre-made template, with the ability to add fields, change background colors, and edit names. These can then be used to collect data from potential customers through newsletter signups, event registrations, and more. All data submitted through forms is then registered in the inbox, alongside the potential customer’s location, chronologically arranged leads to allow users to monitor lead growth.
Last but not the least, a popup editor is available for users, with several options to choose from. Fully customizable pop-ups allow the user to further manage the overall experience with a landing page.
Their typical customers are freelancers, small businesses, mid-size businesses, and large enterprises. Quite a diverse range.
Pricing plan
Starting from: $55.00/month
Pricing model: Subscription
Free Trial: Available
Note: Pop-ups, Zapier integration, and A/B testing are not available on all plans.
Landingi is suitable for companies of all sizes, with pricing dependent on users’ needs. Plans for businesses focus more on landing page creation. Agency plans to put more emphasis on marketing automation processes.
What customers love about Landingi
- Reporting/Analytics
- Data Import/Export
- Customizable Templates
- Alerts/Notifications
- Customizable Branding
- Search/Filter
- Form Builder
- 200+ landing page templates
- Drag and drop functionality
- Embeddable on your Facebook page
- Various other integrations are available
Alternative 4: Lander
According to one customer feedback survey, Lander has had 393 positive social media mentions and 0 negative mentions. This is a great choice for beginners, especially because there is a free plan to experiment with.
Small businesses, in-house marketers, marketing teams, and agencies use it to manage large marketing campaigns, build and publish high-converting, mobile-friendly landing pages.
The software comes with a visual editor which makes the job very easy. Through this editing tool, landing pages can be designed just by dragging and dropping elements to any place on a page.
It is also equipped with a form-building tool. This lets users optimize their landing pages with online forms that can capture data about their site visitors instantly. Moreover, these forms are automatically completed because the software stores and remember the information used in filling out previous forms.
Besides forms, Lander includes other features that can be added to landing pages, and increase their capacity to generate prospects and increase conversions.
One of them is its countdown-timer. It provides prospects a “sense of urgency”, motivating them to take action and sign up immediately!
With Lander’s A/B testing tool, you can test different versions of landing pages. Its DTR (Dynamic Text Replacement) feature helps with creating personalized content.
Another desirable feature of Lander is that users can publish their landing pages on Facebook. With this feature, they will be able to integrate landing pages with their Facebook business page without using a third-party app. This will help collect sign-ups from Facebook and lead fans to sites outside of Facebook.
Lander gives information on what pages receive the most traffic as well as what visitors are doing through their web log-in. It caters to Small businesses, Large Enterprises, Medium businesses, and Freelancers.
Pricing Plans
Free Trial: Available
Basic- $36/mo.
Professional- $79/mo.
Pro Plus- $199/mo.
What customers love about Lander
- Drag-And-Drop Visual Editor
- Layouts And Templates
- Auto Fill Forms
- Add Countdown-Timer
- Embed Google Maps
- Change Title Typography
- Social Widgets
- Live Preview
- Embed HTML Element
- PayPal Button
- DTR (Dynamic Text Replacement
- Facebook Landing Page Tab
- AB Testing Tool
- Confirmation Pages
- Email Integration
- Welcome Email
- Analytics
- Conversion Chart
- Mobile-Ready Landing Pages
- Google Fonts included
Alternative 5: HubSpot Marketing Hub
Why have eight different accounts to manage your marketing — and for that matter, eight different passwords to remember?
With HubSpot Marketing Hub, all your marketing tools and data are in one place. Its powerful, easy-to-use platform will not only save your valuable time but also help you get all the context you need to provide a personalized experience that attracts and converts the right customers.
With HubSpot’s landing page builder, marketers can keep data at the center of everything they do.
If you are already using HubSpot or have thought about turning to their CRM service ( Customer Relations Management) or email marketing solution, their landing page builder would certainly be a cherry on top!
Users can tie their account with CRM and take full advantage of HubSpot’s full suite of tools (including personalization and tons of different fonts)
Whether it’s strategies, services, or software — HubSpot allows you to scale your company, not complexity.
Plus, when using the full CRM platform, marketers can achieve unparalleled alignment with sales to prove ROI and validate investments.
Its ease of use also makes training and transferring ownership/management of the tool more efficient.
Languages Supported: German, English, French, Japanese, Portuguese, Spanish
HubSpot Marketing Hub’s unique features
- Multi-Account Management
- Contact Database
- Website Integration
- Social Promotion
Marketing automation goes beyond email because everything is integrated.
Its typical customers are freelancers, small businesses, mid-size businesses, and large enterprises.
Pricing Plan
Starting from: $50.00/month
Pricing model: Free, Subscription
Free Trial: Available
STARTER: $50 per month
PROFESSIONAL: Starting at $800 per month (billed annually)
Scalable, automated inbound marketing campaigns for more experienced marketers and growing marketing teams.
ENTERPRISE: Starting at $3,200 per month (billed annually)
Scalable inbound marketing campaigns with analytics and reporting, for advanced marketing teams.
What customers love about Hubspot Marketing Hub
- Reporting/Analytics
- Campaign Management
- API
- Reporting & Statistics
- Activity Dashboard
- Third-Party Integrations
- Data Import/Export
- Customizable Templates
- Storage of up to 1 million contact and company records
- Email tracking, meeting scheduling, live chat, and prospect tracking
Alternative 6: GetResponse
What may have started as an email marketing tool has now grown to be so much more.
GetResponse is an online marketing platform optimized for use by small businesses. It provides tools that support email marketing, auto funnel, landing pages, marketing automation, webinars, autoresponders, and enterprise marketing needs.
Its key email marketing features allow users to send email newsletters, online surveys, campaigns, and follow-up autoresponders.
Hence, it is an all-in-one online marketing solution (similar to HubSpot) that unifies email marketing and online campaign management tools for managing sales, maximizing ROI, and using online marketing effectively.
GetResponse’s landing page creator enables users to design 100% responsive web forms and landing pages.
Their landing pages contain over 180 professionally designed, ready-to-use templates. Marketers can create web pages for sales, thank yous, webinars, opt-ins, and more in less than 10 minutes without touching a single line of code.
To get started with its landing page builder, you only need to follow four simple steps. First, select a template then customize your landing page, publish your landing page with a single click and once you have done that, don’t forget to test your page, and optimize it. Yes, it’s that simple!
Users can get customers to their landing page with the built-in advert creator for Facebook and Google.
Whether you use a smartphone or a computer, with GetResponse, your newsletters are guaranteed to look great on all devices. The best part is that you don’t need to do anything. The responsive email design works its magic behind the scenes to get you better results and more sales.
Few applications that GetResponse integrates with are MemberMouse, Vtiger CRM, Padiact, Capsule, Chargify, Drupal, GitHub, Magento Commerce, WooCommerce, PayPal, and Google Analytics.
A few cons of this platform are that the landing page software, although great, is not GetResponse’s primary product. It also has contact-based pricing that requires users to upgrade to a more expensive plan once they have passed 1000 contacts.
Its typical customers include freelancers, small businesses, and mid-sized businesses.
Pricing Plan
Free Trial: Available
Basic: $10.4/ mo
Plus: $34.15 /mo
Professional: $69/mo
$15/month for Email marketing
Note: Each pricing tier includes core email marketing and marketing automation features, with varying costs based on the customer’s list size.
What customers love about GetResponse
- Reporting/Analytics
- API
- Activity Dashboard
- Third-Party Integrations
- Customizable Templates
- Content Management
- Template Management
- Search/Filter
- Access to Shutterstock photos to use on your page(5000+)
- Easy to integrate countdown timers to increase conversions
We hope our list helps you make an informed decision.
No software is perfect, and while they all offer exciting features and everything looks good on paper, they may lack the practical features that you need for your specific use-cases. We know how important it is to choose the right software for your brand which is why we recommend you take your time and choose what works best for your business.
