Singapore is home to 6 million people, and is among the richest countries in Asia. According to the most recent estimates, the GDP per capita of Singapore is $90,674 – much higher than Hong Kong ($54,107), Japan ($32,475), and South Korea ($33,121). In PPP terms, Singapore ranks number 1 in the world with a GDP per capita of over $141,000.
This makes Singapore one of the most lucrative markets to reach business decision makers. As home to hundreds of headquarters and Asia head offices, the Singapore market serves as a gateway to reach the rest of the Asia Pacific region.
In this article, we will provide you with a list of some of the most popular business email newsletters targeting Singaporean decision makers. In addition to providing you with the latest updates from the region, the following email newsletters are also prime advertising opportunities to reach Singaporean business decision makers.
1. The Daily Scan
Number of readers: Over 40,000
Primary subscribers: CEOs, VPs, Directors, and Senior managers
Frequency: Daily
Past Sponsors: The National University of Singapore (NUS), Magic Software (NASDAQ: MGIC), G2, AI Growth Accelerator
Contact: [email protected]
The Daily Scan is one of the best hyper-targeted business email newsletters in Singapore with over 20% of their subscribers serving as founders, Managing Partners, or CEOs of Singapore-based organizations. A similar chunk of subscribers belong to other senior leadership positions like VPs, Directors, and Senior Managers.
This makes it one of the best platforms to target B2B decision makers. Past sponsors on The Daily Scan include The National University of Singapore (NUS), G2, AI Growth Accelerator, and Zepic.com. Advertisers mention that this newsletter is ideal to promote top of the funnel offers like webinars, business events, and downloadables.
2. The Business Times
The Business Times is Singapore’s leading financial daily. Their daily newsletter encapsulates all the major business news from the region in a byte-sized format. As the most popular business news daily in the country, The Business Times enjoys a large following. However, this also means that the audience is diverse, and the cost of reaching decision makers may be noticeably higher. Also, while they may have email-only sponsorship packages, most of the common ad packages are omnichannel, that includes their website, print, and email.
But if you are seeking an all-round branding campaign, then The Business Times may be the best suited option.
3. Singapore Business Review
Singapore Business Review is part of the Charlton Media Group and is one of the leading B2B publications in Singapore. The quarterly print magazine has a circulation of over 25,000 copies while the website reaches 170,000 unique visitors each month.
According to their media kit, Singapore Business Review has a database of over 60000 subscribers who can be targeted with email marketing campaigns.
4. Deal Street Asia
Deal Street Asia is Japan’s Nikkei and is one of the leading financial publications focusing on Asia. They operate a number of email newsletters like the Daily Brief, Beyond the Buyout, Data Vantage, GreenStreet, and The Week That Was.
The Daily Brief is read by over 30,000 subscribers.
White the quality of the journalism is brilliant, as an advertiser one challenge you may have with Deal Street Asia is that it is not focused on just Singapore. So, it may be a bit difficult to justify the advertising spend if your target market is just Singapore. In such cases, it is better to go with something like The Daily Scan that is hypertargeted to the Singapore market.
5. The Asian Banker
The Asian Banker is part of TAB Global and is one of the oldest, and leading publications targeting the financial services community. In that aspect, the target is a little niche. However, the publication targets the entirety of Asia, including China, Dubai, India, and the rest of the Asiansphere.
If you are looking for a publication that goes beyond Singapore, then this is a good option to review. However, if your ad campaign is seeking Singapore solely, then The Asian Banker may not be the best option for you.
