Cold email outreach is an underrated, yet a highly effective process to drive qualified new leads to your business. According to various studies, emails deliver up to $42 for every $1 spent. This is in stark contrast to other popular customer acquisition channels like PPC that deliver around $17 for each dollar invested.
This is why B2B businesses increasingly rely on cold email outreach to book new meetings for their business.
Today, we will go through the top 30 cold email agencies that drive qualified new leads for B2B businesses. The list contains front-row cold email outreach agencies, their pricing, and offered services.
What is a cold email agency
A cold email agency is a sales outsourcing service provider that specializes in generating qualified new leads through cold email outreach. Cold email outreach refers to the process of using email to reach potential decision makers who have been hitherto untouched by prior sales or marketing engagements.
Cold email agencies typically offer cold email outreach as a standalone service or may offer this as part of a larger package that also includes cold calling, performance marketing, email marketing, or other digital marketing initiatives.
Main services offered by a cold email agency
The main objective of a cold email agency is to use the power of cold email outreach to generate new customer meetings. The performance of a cold email agency is thus measured by the actual number of appointments booked.
There are other metrics to gauge the performance of a cold email agency. This includes email open rate, response rate, email bounce rate, and deliverability. However, these metrics are often regarded secondary to the primary objective of bringing new customers to the meeting room.
In line with this, here are some of the main services offered by a cold email agency.
- Target market identification: Understand the product-market fit of the client’s business to identify the target market and the decision makers’ profile
- Email database generation: Use various online databases (including LinkedIn, Google Maps, Facebook, etc.) to build a database of decision maker emails
- Email sequence building: Prepare the sequence of emails that need to be sent out to the decision maker emails
- Infrastructure management: Handle the technical aspects of a cold email outreach system including setting up new domains and email addresses, email warmup, SPF/DKIM/DMARC setup, etc.
- Spam control: Ensure deliverability management and prevent outreach emails from hitting the spam or promotions folder
- Conversation management: Cold email outreach agencies typically handle the complete conversation management with potential prospects with the client only being looped in to close sales
Use cases for cold email agencies in lead generation
Cold email agencies are generally effective for B2B businesses where the target audience and the decision maker is well-defined. This is for two reasons: Firstly, B2C works well on a large scale. Marketing channels like advertising thus work out to be more cost-effective than targeted outreach. Secondly, various privacy regulations like GDPR and CCPA explicitly prohibit businesses from reaching consumers with unsolicited email.
Some industries where cold email outreach is highly effective include:
- SaaS
- Agency businesses
- Business consultants
- Manufacturing
- B2B Professional services
Top cold email agencies to drive qualified B2B leads
The following agencies are designed to help businesses of all sizes, industries, and geographical focus to set up conversations and meetings
LeadJoint – Most affordable cold email agency
Starting price: $399/month
Years in business: 13
LeadJoint is the most affordable cold email agency in the top 30 list. The agency focuses purely on cold-email based outreach and offers customers an affordable solution to their lead generation needs.
With LeadJoint’s cold email outreach services, clients can expect to reach around 2000 unique prospects each month. Email sequences are typically set up 3-4 follow ups per prospect. This is considered the sweet spot to secure qualified meetings. LeadJoint handles the sales outreach process entirely starting with target market identification, database building, email infrastructure setup, sequence automation, sales conversation management, and deliverability control. Clients are generally looped in only to close the sale.
Pricing & Deliverables
LeadJoint cold email service starts at USD 399 per month. For this price, clients get
- Outreach to 2000+ unique prospects
- Up to 3-4 follow ups per prospect
- Complete infrastructure setup
- Deliverability and spam management
- Lead nurturing, qualification, and conversation management
Higher priced plans are available for larger volume outreach
Key industries: SaaS, manufacturing, business consultancy, freelancers, agencies, and several other B2B industries.
Martal Group
Starting price: $1000
Years in business: 15
Martal Group is a B2B lead generation and sales enablement partner with offices in North America and Latvia. The company offers a suite of lead generation services including cold emailing, LinkedIn outreach, sales training, and cold calling.
Martal Group’s cold outreach service operates through a mix of human and AI-powered strategies through an omnichannel approach. The company uses its proprietary AI sales engagement platform to devise its campaigns based on the client’s business profile.
Pricing & deliverables
According to Martal Group’s Clutch profile, the company has a starting price of $1000, although the actual price for your campaigns is determined after a sales consultation. Deliverables include
- Targeted list building
- 15-touchpoint outreach
- Lead nurturing
- Lead qualification
- Sales funnel optimization
Key industries: Technology, Education, Healthcare, Software, and Web development
Belkins
Starting price: $10,000
Years in business: 9
Belkins is a B2B lead generation agency with offices in North America, Ukraine, and Poland. The company offers lead generation services through cold email outreach, LinkedIn DMs, and cold calling.
In addition to this, Belkins also offers account based marketing, deliverability consulting, and HubSpot CRM consultancy. According to Belkins’ landing page, the company witnesses an average email engagement rate of 60%, 6%+ reply rate, and a 99% deliverability.
Pricing & deliverables
Belkins offers a bespoke package based on client requirements. However, they broadly have three different plans – For Small Business, Growth, and Growth Plus. The Small Business plan targets an annual appointment target of 30, while Growth and Growth Plus plans target 100 and 200 appointments annually.
Deliverables include
- Cold email outreach
- LinkedIn outreach
- Intent-based cold calling
- Cold calling/voicemailing
- WhatsApp messaging
- Account based marketing
- Paid advertising
Key industries: Manufacturing, Finance, Agencies, Information Technology, Media, and SaaS
SalesRoads
Starting price: $9,950
Years in business: 19
SalesRoads is an appointment setting and lead generation service that uses cold email outreach and outbound calling to secure new meetings for your business. The Florida-based organization has a bespoke SDR outsourcing program that combines both email and calling to secure leads.
This is ideal for large enterprise businesses. However, if you are a small business with tighter budgets, then SalesRoads may not be the ideal agency for you. It is not clear if they have a purely cold email based lead generation service either.
Pricing & deliverables
SalesRoads does not have a purely email based cold outreach program. The Full SDR Appointment Setting offers customers a dedicated SDR, a Sales operations team, a Director of Customer Success, and a Talent Development Manager at a price of $9,950 for 4 weeks.
The Market Research Lead Generation plan is also priced the same and has the same team and is intended for high-quality leads with in-depth qualification research.
Key industries: Manufacturing, FED/SLED, Healthcare, SaaS, and Insurance
A-Sales
Starting price: $1000
Years in business: 2
A-Sales is a cold outreach and appointment setting service that offers outsourced SDR and lead generation services. The Stockholm based company counts Jotform, Google Gemini, and Jaguar among its clients.
In addition to cold email outreach, A-Sales also offers cold calling, LinkedIn outreach, and Account Based Marketing among its list of services. While the Clutch profile showcases a relatively modest starting price of $1000, the clientele list highlights the company’s focus on large ticket enterprise customers.
Pricing & deliverables
The price chart of A-Sales is not publicly available. As such, we do not know what they charge for just their cold email outreach service. But according to their third-party company profiles, they have a minimum fee of $1000 per month with a per-hourly fee of between $100 to $149 per hour.
Key industries: Agencies, construction, consulting, financial services, healthcare, IT
LevelUp Leads
Starting price: $1000
Years in business: 5
LevelUp Leads provides a complete suite of sales development services including appointment setting, cold calling, and full service or fractional SDR services. According to their website, they count companies like Vodafone, Jotform, and Cloudian-Nvidia among their clients.
In addition to sales development, LevelUp Leads also offers additional services like LinkedIn posting, SEO, and blog posting services.
Pricing & deliverables
LevelUp Leads is not a pure cold email agency, and their primary clientele is high ticket enterprise businesses. They have two categories of packages. The Cold-Calling package is purely focused on their cold calling services while the omnichannel package offers other additional services like cold email outreach, appointment setting, LinkedIn outreach, among others.
Pricing is not publicly available and is only available to qualified customers.
Key industries: Energy & Solar, Fintech, Real estate, and SaaS
Leadium
Starting price: $1000
Years in business: 10
Leadium is a Nevada based sales appointment and lead generation service that generates leads through cold email, cold calling, LinkedIn prospecting, gifting, and marketing events. The company offers role-led outreach programs, including outreach driven by CEOs, CROs, marketing executives, and SDRs.
Pricing & deliverables
The pricing details for Leadium’s services is not publicly available. However, based on the website listing, the company does not offer a cold-email specific outreach program. The company has plans specific for startups, SMBs, enterprises, and global businesses.
Key industries: Cybersecurity, SaaS, freight logistics, and digital transformation
Growth Rhino
Starting price: Unknown
Years in business: 6
Growth Rhino is a Dubai based cold email agency with its registered office in Canada. They offer services such as cold email outreach, and email marketing. While the website does mention that they offer Go To Market services, they do not offer cold calling among their services.
Pricing & deliverables:
Growth Rhino has not made their pricing details public. However, according to their website, they have been in business since 2019 and have delivered 140,000 emails so far generating 7000 odd leads. That implies a conversion rate of 5% that is way higher than average. Their definition of a lead is not available.
Key industries: SaaS, professional services
FAQ
What to look for in a cold email agency?
If you are looking primarily for cold email outreach, then it is important that you pick an agency that specializes in this service. An agency that offers a suite of different services may always prioritize those verticals that bills them the maximum revenue. So, if cold email is your primary focus, find an agency that specializes in this.
Which is better – cold email or cold calling?
Cold email outreach has fewer gatekeepers than cold calling. Also, it is generally scalable and can thus secure a higher volume of leads. With cold calling, you may need to get through gatekeepers, and also, since it is a manual process, it is not equally scalable. However, in some industries, the decision makers may not be readily available on email, and in such cases, cold calling can be helpful.
Can cold email outreach be done in-house?
Cold email outreach can be done in-house. However, there are a few reasons why a lot of businesses prefer outsourcing the tasks to a cold email agency.
Firstly, cold emailing is not just a sales job. There are a lot of technical aspects to ensuring high deliverability. Businesses want their SDRs to spend time productively in closing sales instead of debugging why their emails are going to the junk folder.
Secondly, cold email is just one task among many for an SDR. It’s easier to outsource the tasks to a third-party so internal teams can focus on higher value tasks.
Thirdly, cold email outreach needs deployment of various software tools – to build the database, to set up email campaigns, to warm up emails, etc. It works out cheaper to outsource these tasks to an agency that does it at scale instead of having to do all of these tasks in-house.
