How many eCommerce sites are out there? How many millions of orders get transacted each day? Who is the biggest other than Amazon? In this article, we will try to answer these questions along with many more. The statistics presented in this article are ordered by the year they were published. This should help readers gain a better perspective of how things stand today.
2018
Percentage of global internet users who have purchased a product online
61.6%
Percentage of global internet users who would have purchased a product online in 2020
64.6%
Percentage of shoppers who abandoned their shopping cart due to ‘unexpected shipping costs’
25%
(source: Statista)
Number of Americans who shopped online Vs. In-store
103 million online, 102 million in-store (source: NRF Foundation)
Percent of Americans who have shopped online
96%
Percent of Americans who have shopped in the past one month
80%
American consumer preference for online shopping Vs. In-store shopping
51%
Percent of US millennials who prefer shopping online
67%
Percent of US Baby Boomers who prefer shopping online
41%
Percent of US Senior citizens who prefer shopping online
28%
Number of hours millennials spend each week shopping online
6 hours (50% more than older counterparts)
Average online shopping spend per year by US parents
$1071
Average online shopping spend per year by US non-parents
$664
Time spent shopping online by men compared to women
28% more
Average online shopping spend per year in the United States
Metropolitan : $853
Suburban : $768
Rural : $684
Least favorite aspect of shopping online
Shipping costs – 63% of suburban shoppers
Privacy – 38% of rural shoppers
eCommerce as percentage of total retail
36%
Where do online shopping journeys for Americans begin?
Marketplaces (like Amazon): 48%
Large retailers : 31%
Category specific retailers : 12%
Webstores : 7%
Average annual spend on
Marketplaces : $488
Large retailes : $409
(source: BigCommerce)
Historic data on eBay’s gross merchandise volume (GMV)
2015: $77.73 billion
2016: $79.18 billion
2017: $83.88 billion
Historic data on StubHub’s gross merchandise volume (GMV)
2015: $3.57 billion
2016: $4.31 billion
2017: $4.52 billion
(source: Statista)
Total transaction volume on Paypal
2012: $150 billion
2017: $451.27 billion
Total transaction volume over mobile on Paypal
2017: $155 billion (52% year on year growth)
(source: Statista)
Size of retail eCommerce by 2020
$4.058 trillion
eCommerce spending as percent of total spending in 2020
14.6%
(source: eMarketer)
2017
How many users have shopping apps installed on their phones
65%
How many users have made a purchase through a mobile shopping app
66%
Users who shop online weekly
29% (37% among millennials)
How many users shop online through mobile websites
38%
Percent of Amazon customers: 84%
Percent of Amazon Prime customers: 55%
Percent of Amazon Pantry customers: 14%
Percent of Amazon Fresh customers: 10%
Percent of Amazon Dash buttons: 5%
Biggest incentives to buy online
Free shipping: 80% of consumers
Fast shipping: 54% of consumers
Number of consumers who have made a voice purchase (over products like Amazon Echo)
19%
33% plan to do it next yer
(source: WalkerSands)
Conversion rate by referrers
Email: 4.29%
Search: 3.04%
Direct: 2.93%
Social: 1.81%
(source: Shopify)
Conversion rate by device
Overall: 2.7%
Desktop: 3.9%
Smartphone: 1.4%
Tablet: 2.7%
(source: Adobe Digital Index retail report Q2 2017)
Conversion rate by referring channel
AOL Search: 4.48%
Bing: 3.03%
Yahoo: 2.80%
Google: 1.71%
Facebook: 1.08%
Pinterest: 0.36%
Twitter: 0.22%
LinkedIn: 0.04%
StumbleUpon: 0.02%
(source: Jay Baer)
2015
eCommerce as percentage of total retail
7.5%
(source: US Census Bureau)
Total value of eCommerce
$523 billion by 2020
$335 billion in 2015
(source: InternetRetailer)
2014
Customer acquisition costs (CAC) in eCommerce
Mean CAC among sellers who felt the costs were
Rising: $109
Steady: $82
Falling: $72
Median CAC among sellers who felt the costs were
Rising: $25
Steady: $12
Falling: $14
(source: MarketingSherpa)
Worldwide market reach of Alibaba.com corporation
23.7%
Global market reach of Amazon sites
22%
Global market reach of Amazon
17.6%
(source: Statista)
2013
Size of global B2C eCommerce sales
$1.2 trillion dollars
(source: Statista)
Percentage of consumers who are willing to buy from a chatbot
47%
(source: API2Cart)
