Cold email outreach is an underrated, yet a highly effective process to drive qualified new leads to your business. According to various studies, emails deliver up to $42 for every $1 spent. This is in stark contrast to other popular customer acquisition channels like PPC that deliver around $17 for each dollar invested. This is […]
As the adage goes, sales is not about closing deals; it is about opening new relationships. To run a successful business, your sales team needs a pipeline full of qualified prospects ready to build relationships with. A lot of this is made possible today with the help of CRM and online engagement tools. Cold email
As the world grappled with the sudden onset of the Covid-19 pandemic, many businesses found themselves nudged (or rather shoved) into the deep, uncharted waters of remote work without so much as a life raft. Overnight, homes turned into offices, and kitchen tables became boardroom tables. As for formal remote work policies? They were often
Hiring talents has never been easy, especially without the right tools. Technology is transforming the world as we know it, including how companies operate. Technology has influenced practically every company operation, from supply chain to marketing. It’s debatable if this is for the best; yet, if we want to keep up, we must conform to
Remote working has revolutionized work culture and practices across all industries. With companies of all kinds embracing remote or hybrid working and seeing amazing results, it’s a win-win situation for both employees and employers. With all the perks, though, come some notable challenges that businesses must recognize and address. Project management is a prime example
The objective of a corporate entrepreneurship project is to pursue innovation or the launch of a new business unit without being bridled by the traditional bureaucratic constraints that such organizations face. Segmenting offices for corporate entrepreneurship Operation + Ad-Hoc Initiatives: The company doesn’t really have a deliberate approach to pursuing corporate entrepreneurship. The employees try
Consider the following two scenarios – You have a well-established brick-and-mortar small business. You have some winning products and services and a small local customer base. Or you plan to start a small business with the local community as your target consumer. So, the obvious question is why you would digitize your business – what
If you are reading this article, then there is a high chance that You are a startup business owner You have a SaaS product Your SaaS product is not making money And the reason I am writing this article is because this is not a very niche problem. There are thousands of SaaS products out
Microjobs, or “micro jobs” have been part of the online business landscape for more than a decade. What started with shady businesses hiring low cost workers to click on ads or send spam emails have today been taken over by legitimate businesses that use workers to automate or outsource processes that are repeatable and can
The Coronavirus outbreak has forced a lot of companies to suspend regular operations and instead, move their business online. While lockdowns are being eased around the world, many businesses continue to work remotely. The fallout from all this is the impact it has had on training – employees and customers alike. The impact is conspicuous
