Over the last decade, the convenience of ecommerce has continued to rise, radically changing how shoppers view brands. Now that almost any given product can be procured in any one of numerous ways, they get to pick and choose the brands they support. This is one of the main reasons why content marketing is now […]
Becoming your own boss is a big thrill! However, it can be very overwhelming too, all the planning, all the responsibility is yours, and you probably want to see fast profit from all the time spent and all your efforts. Tag along to learn the basics of branding your small business like the pros. Brainstorming
One thing that new business owners realize while starting their advertising campaigns is how expensive Google Ads really can be. Depending on what you sell, and the competition in the space, you could be spending anywhere between a dollar a click to as much as $50 or even $100 per click. Facebook, on the other
More than half of all eCommerce product searches start on Amazon.com. To put this in perspective, half of all your target buyers hit Amazon directly. The rest of the traffic is split among search engines like Google, social media platforms like Instagram and finally you and your competitors. The sheer abundance of choice that customers
Marketing messages is often a juggling act between sending well targeted and relevant messages to individual people that will resonate with them, and mass marketing where the same message is delivered to a large number of people at once. While the former results in a greater likelihood of a conversion, the cost of getting the
Social media is one of the most influential advertising tools in the world of business today. There are over 1.4 billion users that check their Facebook feeds on a daily basis. Just recently, Facebook altered their algorithm so that these users can see posts from their family and friends ahead of advertisements and messages from
Dropshipping is all the rage in eCommerce circles right now, and no wonder- this unique method of selling has a ton of benefits. What does it mean to dropship? Essentially, by buying and reselling products direct from manufacturers, dropshipping means you can get low prices on items and sell without needing to hold onto any
How many eCommerce sites are out there? How many millions of orders get transacted each day? Who is the biggest other than Amazon? In this article, we will try to answer these questions along with many more. The statistics presented in this article are ordered by the year they were published. This should help readers gain
Attracting new customers to your business is a science. It is possible to uniquely analyze every campaign and understand the exact reason why it became successful or failed. Here is a comprehensive article that looks into dozens of marketing campaigns targeted at user acquisition to see how these marketers did it. Since getting customers is
