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How To Digitize Your Small Business

Consider the following two scenarios – You have a well-established brick-and-mortar small business. You have some winning products and services and a small local customer base. Or you plan to start a small business with the local community as your target consumer.  So, the obvious question is why you would digitize your business – what

5 Grassroots Marketing Ideas And Examples For 2023

Marketers typically trade with two currencies – money and time. Businesses that have large marketing budgets tend to spend them on campaigns that bring them customers quickly.  You need money to run PPC ads or an influencer marketing campaign – and these campaigns deliver results quite instantaneously.  When you do not have a marketing budget,

Why Your SaaS Business Model Is Flawed

If you are reading this article, then there is a high chance that You are a startup business owner You have a SaaS product Your SaaS product is not making money And the reason I am writing this article is because this is not a very niche problem. There are thousands of SaaS products out

Email Vs Instant Messaging for Businesses

One of the most difficult things to navigate in the workplace is the nuances of communication methods. With the mass, constant use of the internet today comes new ways to get in touch with people at work. What’s the most appropriate way to get in touch in a certain circumstance?  “As the person sending the

Inside A Small Business Media Kit

What is inside your small business media kit? This article gives a good overview of identifying your target audience and produce assets that help your campaign.

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