email marketing

Top Email Marketing Tips for Small Businesses

Technology has paved the way for a wide range of strategies and tactics that small business owners can use to promote their products or services. Aside from the traditional ways of attracting customers, keeping up with these digital trends and marketing methods enable entrepreneurs to reach a broader target audience and make marketing and selling […]

The Importance of Segmentation for Email Marketing

Marketing messages is often a juggling act between sending well targeted and relevant messages to individual people that will resonate with them, and mass marketing where the same message is delivered to a large number of people at once. While the former results in a greater likelihood of a conversion, the cost of getting the

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