Attracting new customers to your business is a science. It is possible to uniquely analyze every campaign and understand the exact reason why it became successful or failed. Here is a comprehensive article that looks into dozens of marketing campaigns targeted at user acquisition to see how these marketers did it. Since getting customers is […]
SMS based two factor authentication (2FA) has been a popular way to add an extra layer of security over existing password based authentication systems. It is today used by a number of email providers, banks and technology companies to ensure secure account details are not bypassed through. But according to a recent recommendation by the
As a business, you are likely to be signing up for a number of third party software and services – be it for accounting, marketing, HR, finance or just web hosting. Back in the day, these business software tools were available to download for a lifetime license fee. Users simply paid a few hundred dollars
