Like a human body requires oxygen to survive, having an online presence has now become oxygen to any sort of business, especially due to the coronavirus pandemic.
There are two ways that businesses can adopt to make their online presence established.
- Conduct the entire chain of events viz. creating a website, setting up social media, content marketing, live events, etc. on their own.
- Outsource the entire set of activities to a digital marketing agency.
Like any other business, they obviously would want to outsource all these processes to the experts like us so that they can focus on their core day-to-day business activities.
This article will showcase 5 ways that will prove extremely vital to growing your digital marketing agency to the next level.
Web accessibility:
The very first step is to be ADA and WCAG compliant. This is applicable to both your own business, as well as your clients.
Just to give a brief, ADA stands for Americans with Disabilities Act and is one of the most important laws concerning accessibility and civil rights of individuals with disabilities.
Whereas, WCAG stands for web content accessibility guidelines.
There’s also something called the 508 compliance, but that is applicable only to federal agencies, so we do not necessarily have to focus much on that.
However, it is extremely important to understand the difference between ADA, WCAG, and 508 and how it matters to your business.
There’s no clear understanding of what guidelines to follow in order to attain compliance with these laws.
If not complied with, it can attract lawsuits with heavy fines which can trim your growth to a significant extent.
accessiBe’s fully automated web accessibility solution for ADA & WCAG compliance helps you prevent just that.
It is trusted by 70K+ small businesses and some of the biggest brands in the world as well.
It keeps you safe from lawsuits, opens your websites to everyone thus attracting new customers, and thereby, boosting your brand perception!
Video content marketing:
What does a digital marketing agency do?
Gain more and more leads to their customers.
But how to get leads for a digital marketing agency which you are running?
One of the better ways to do this is by creating high-quality video content that delivers value.
Youtube is a great medium to promote your video content to potential customers.
There are as many as many different ways to make money on Youtube like affiliate marketing, licensing your content to others, creating courses, etc.
Creating tutorials and courses have proven to be some of the major lead generating sources for a lot of businesses out there.
And they are actually really effective too!
Let’s say you upload a video on your company’s channel on how to pick keywords to make your blog SEO friendly.
Not only are you educating people through some valuable content for free, but also, aiming for the bigger picture.
Let’s understand how.
Assume you get 1000 views on the video that you uploaded and, let’s say 1% of them are company owners who might be looking for content services.
Right there you have got 10 potential clients who might connect to you to get hold of the services that you provide.
This is a very good number which will only rise as the views increase.
Others, if they find your content valuable, will share it with their friends or colleagues who they think would find the content useful.
And the chain goes on and there are more and more chances for you to increase your brand awareness.
Hence, Youtube is one of the most powerful channels to get leads for your digital marketing agency.
Workflow analysis:
Workflow is basically the way in which you get things done in your company.
The more efficient a company is in its workflow, the higher is its chances of having a positive impact on its cash flow.
And the opposite holds true too.
It is estimated that companies lose 20-30% of their revenue due to inefficiencies in their workflow.
It is a known fact that Time = Money.
With the correct workflow analysis, you can save both in one go.
With the right workflow analysis, your digital marketing agency will be exposed to a host of benefits as below:
- Alignment of processes with business requirements
- Improvement in efficiency and productivity
- Promotes continuous improvement
Hence, to manage your workflow is to manage your cash flow!
Scheduling for Social Media
There are about 3.5 billion active social media users worldwide.
Each time a user visits your digital marketing agency’s website, there’s a high chance that s/he would look for your social media channels.
And to be able to connect with your potential clients, you have to be present on all social media platforms to get more leads for your digital marketing agency.
As great as it sounds, it sometimes can be really hectic to handle multiple social media channels at once.
You can very easily be seeing yourself in a mess.
That’s when specialized tools to schedule your Instagram posts, publish them and analyze content on your social media channels come into the picture.
Buffer is actually one of the most established tools for scheduling your content, analyzing, and engaging with your community.
As great as its features are, they also come with a cost that many new startups might not be able to afford.
But that shouldn’t be an issue as there are many great alternatives to Buffer that you can opt for just in case it is not the right fit for you.
You can use any of these alternatives as per your requirements and budget to grow your digital agency.
Sales funnel automation:
It so happens that we maintain tens and hundreds of Google Sheets to maintain all sorts of data be it leads, email lists, tasks to be done, etc.
All of these get really confusing and consume a lot of time in navigating through and updating each and every sheet every single time.
As we discussed in the previous point, time is money.
And there is an extremely simple way to automate your business processes and save our precious time, all from a spreadsheet!
With Sheetgo, the following steps become mind-blowingly simple:
- Transfer data between google sheets, Excel, CSV, and TSV files
- Automatic updates on activities happening on sheets
- Remote collaboration
- Merge multiple sheets into a master sheet
- Distribute data to multiple sheets
- Reports and dashboards
- Organize connections in workflows
This tool can help in business growth in a very effective fashion as a lot of efforts are saved in navigating between workflows and coordinating with fellow teammates, hence making it a simple yet powerful tool to opt for to grow your digital agency.
Wrapping up:
That’s about it!
These are the 5 not-so-talked about ways to grow your digital marketing agency.
Remember, nothing worth having comes easy.
If it were that simple, anybody would have reached the 7-figure mark overnight.
Consistency is the biggest growth hack. Period.
Put in consistent efforts and let the results compound overtime!
