Growing Influence of New Media For Advertisers

Advertisers have observed that television has become less effective than it was two years ago as a medium for advertisements. The focus is hence shifting towards new media including online ads. Here are a few snippets:

62% advertisers feel TV is no more effective as before
65% are eager to advertise in Online TV shows
55% are eager to advertise on online Video-on-Demand
87% intend to spend more on online advertising this year