American Internet Usage Growth Statistics

Pew Internet recently published an updated fact sheet that looked into the growth of internet usage among the US population over the years. The data in the report starts in 2000 when internet usage among US adults was around 52%. This figure gradually climbed to over 60% in 2003 and it took another three years to cross the 70% barrier in 2006.

For the next six years, internet usage among US adults hovered around the 70-79 percent mark although this figure continued to move up over this period. In 2012, the figure breached the 80% figure and at last count in 2016, the internet usage among the American adult population is at 88%. Here is a table with all the relevant data.

Year Internet Usage in %
2000 52%
2001 55%
2002 59%
2003 61%
2004 63%
2005 68%
2006 71%
2007 74%
2008 74%
2009 76%
2010 76%
2011 79%
2012 83%
2013 84%
2014 84%
2015 86%
2016 88%

US Internet Usage By Age

The millennials in the 18-29 year age-group are by far the most savvy when it comes to internet usage. The usage among this group is at a staggering 99%. For perspective, this figure was at 70% in 2000. Back in the day, the 30-49 year old group had a near 10 point deficit over the then 18-29 year age group at 61%. However, as of today, that deficit has been more or less wiped out. Close to 96% of Americans in the 30-49 year old group today access the internet.

Usage among the 50-64 year group too has been impressive. Back in 2000, this age bracket saw internet usage by only 46% of the population. Today, that figure is as much as 87%. Understandably, the only laggards in this stat are the 65+ year group where only 64% of the population accesses the internet today. The corresponding figure for this group at the turn of the century was 14%. Still, an impressive growth in adoption.

18-29 30-49 50-64 65+
2000 70% 61% 46% 14%
2001 72% 65% 50% 14%
2002 76% 70% 54% 18%
2003 78% 72% 56% 22%
2004 77% 75% 61% 24%
2005 83% 79% 66% 28%
2006 86% 82% 70% 32%
2007 89% 85% 71% 35%
2008 89% 84% 72% 38%
2009 92% 84% 75% 40%
2010 92% 85% 74% 43%
2011 94% 87% 77% 46%
2012 96% 91% 79% 54%
2013 97% 92% 81% 56%
2014 97% 92% 81% 57%
2015 97% 95% 82% 63%
2016 99% 96% 87% 64%

US Internet Usage By Race

Among whites, the internet usage grew from 53% in 2000 to 88% in 2016. The growth in internet usage is a lot more impressive among the Black population where the number grew from 38% to 85% during the same period. Pew Internet started studying Hispanics only from 2010 and the usage has grown from 71% then to 88% now.

White Black Hispanic
2000 53% 38%
2001 57% 40%
2002 60% 47%
2003 63% 50%
2004 65% 49%
2005 70% 55%
2006 72% 59%
2007 75% 64%
2008 75% 63%
2009 79% 69%
2010 78% 68% 71%
2011 81% 72% 72%
2012 84% 77% 79%
2013 85% 79% 80%
2014 85% 79% 81%
2015 87% 81% 82%
2016 88% 85% 88%

US Internet Usage By Gender

There is little to separate internet usage and adoption between male and female users in the United States. Back in 2000, 54% of adult males used the internet as compared to only 50% of women. The corresponding figure for 2016 is 89% for men and 86% for women.

Men Women
2000 54% 50%
2001 57% 53%
2002 61% 57%
2003 63% 60%
2004 66% 61%
2005 69% 67%
2006 72% 70%
2007 75% 73%
2008 74% 73%
2009 77% 75%
2010 77% 76%
2011 80% 78%
2012 83% 82%
2013 84% 84%
2014 84% 84%
2015 86% 86%
2016 89% 86%

US Internet Usage By Income

Higher incomes correlate with higher usage of the internet. In 2000, just over a third of people from households with less than $30,000 annual income had access to the internet. Today, the corresponding figure is over 79%. Not surprisingly, people from high household incomes have always had good access to the internet. In 2000, 81% of people with a household income of over $75,000 had access to the internet and today, that number is 98% – very few people from this income group still don’t access the internet.

Less than $30K $30K-$49K $50K-$75K $75K+
2000 34% 58% 72% 81%
2001 36% 60% 75% 84%
2002 39% 64% 76% 85%
2003 41% 66% 81% 87%
2004 44% 68% 83% 88%
2005 49% 73% 86% 92%
2006 52% 75% 86% 92%
2007 58% 74% 86% 93%
2008 54% 78% 88% 95%
2009 60% 79% 92% 95%
2010 61% 81% 88% 95%
2011 64% 85% 90% 97%
2012 70% 87% 93% 97%
2013 72% 86% 93% 97%
2014 74% 86% 93% 96%
2015 76% 86% 94% 97%
2016 79% 90% 95% 98%

US Internet Usage By Education Levels

Adult Americans who are not even high school graduates continue to struggle when it comes to internet usage. The latest figure shows the usage numbers in this category to be just about 68%. For perspective, less than one-fifths of this population used the internet at the start of the millennium. College graduates have always been most likely to use the internet. While 78% already had access to internet in 2000, nearly everyone today does.

Less than high school graduate High school graduate Some college College graduate
2000 19% 40% 67% 78%
2001 21% 43% 68% 81%
2002 24% 48% 73% 83%
2003 25% 51% 75% 85%
2004 27% 53% 76% 86%
2005 32% 58% 80% 89%
2006 37% 61% 83% 91%
2007 40% 65% 85% 92%
2008 38% 65% 86% 93%
2009 40% 68% 87% 94%
2010 41% 68% 87% 93%
2011 43% 72% 89% 94%
2012 52% 75% 91% 96%
2013 54% 75% 92% 96%
2014 55% 76% 91% 96%
2015 62% 78% 92% 96%
2016 68% 81% 94% 98%

US Internet Usage Among Urban/Rural Population

When it comes to internet usage, there is little to separate the urban areas from the suburbs. The internet usage among these locations have not deviated by more than a handful of poicnts at point in time. What’s more surprising though is that suburban areas have always had higher internet usage than urban areas. In 2000, urban areas had a 53% internet usage while this figure was 56% in the suburbs. In 2016, the corresponding figure for urban and suburban areas stood at 89% and 90% respectively.

Rural areas are a whole different story. Back in 2000, rural US had a 42% usage rate. Over time though, this has significantly improved and in 2016, the number stood at 81%.

Urban Suburban Rural
2000 53% 56% 42%
2001 55% 59% 46%
2002 61% 63% 49%
2003 64% 65% 51%
2004 65% 67% 53%
2005 69% 70% 60%
2006 71% 73% 62%
2007 75% 77% 63%
2008 75% 77% 63%
2009 73% 76% 68%
2010 78% 79% 69%
2011 80% 81% 73%
2012 84% 84% 75%
2013 86% 85% 78%
2014 85% 85% 79%
2015 87% 88% 78%
2016 89% 90% 81%

Mobile Responsiveness Trends And Statistics

Smartphone ownership as percentage of population is at an all-time high in the United States. This figure is likely to go further up from 64.05% in 2016 to 68.4% in 2017 and then further to 78.75% by 2021. This has in turn given rise to the app economy along with a higher level of internet consumption from the mobile web.

Mobile responsiveness is a contentious topic with respect to the mobile web. It essentially refers to a website that can render as well on a mobile phone as it does on a desktop computer. Since April 2015, Google has rolled out a few updates to their search algorithm that provided websites with mobile friendly design an additional boost in their rankings. They have also been penalizing websites with non-mobile friendly interfaces and this has rankled quite a few businesses. In this article, we will take a look at some statistics regarding mobile responsiveness and how the internet landscape has been maturing to this new reality.

Consumers Like Mobile-Friendly Sites

In 2012, Google conducted a survey of nearly 1088 smartphone users in the United States to understand mobile behavior and according to this study, 72% of mobile users felt it was important for websites to be mobile-friendly. Further, 74% of the respondents said they were more likely to return to a site in future, if it worked well on a mobile phone. There are other interesting insights from the study – 67% of the respondents said they were more likely to buy a product or service if the site was mobile-friendly. To a question about user experience, 61% of consumers revealed that they were likely to move to another site if they could not find what they were looking for on their mobile site.

Responsiveness Is Not The Only Way To Mobile Web

With responsive design, your website automatically adjusts and aligns to fit the display resolution of your viewing device; desktop or mobile. But responsiveness is not the only way to build a mobile-friendly website. The other ways to do this are by having separate websites for the mobile and desktop user or by dynamically serving different content based on the device requesting content. In a survey, that is admittedly non-scientific, it was found that nearly 82% of webmasters preferred responsive design as a way to build a mobile-friendly website. In contrast, 4% of participants preferred dynamic serving while 6% of participants preferred having separate URLs for mobile and desktop users.

Percentage Of Businesses With Responsive Websites

Back in 2014, a study conducted by BaseKit found that an overwhelming 91% of small business websites were not optimized for the mobile user. In 2015, two months after Google first announced an update to provide a boost to mobile-friendly websites, the company noted that this helped increase the number of mobile-friendly websites by 4.7%. Most recently, Clutch published a small business survey that found that nearly half of the small businesses they surveyed did not have a website. Among those that did, 23% owned sites that were not mobile friendly. Another nine percent of websites had unknown mobile capabilities. Regardless of what the digital marketing gurus are advocating, it is clear that mobile responsiveness as a customer experience strategy is still not actively pursued by a vast majority of business owners.

Exhaustive studies that look into the adoption of responsive web design standards are still hard to come by four years after Mashable wrote an article declaring 2013 as the year of responsive web design. As Google continues to push through mobile-friendly website formats, we will see a larger transformation into responsive design over the next few years. It will be interesting to see how the stats evolve over time in this regard.

Domain Name Statistics 2016

As the year comes to an end, here we take a look at a bunch of statistics, studies and reports relating to domain names that were published over the past twelve months.

Insights About The .AU Domain

A report published by the AusRegistry in April this year noted that there are nearly 29 million .au domains in total and this ccTLD has grown at a rate of six percent annually. This places the .AU among the top 10 most popular country codes in the world. The report included a number of other interesting facts:

    50 percent of .AU domains are between 9 to 15 characters long
    40 percent of all the .AU domains are registered for a period between 2 to 6 years
    Domain names registered for at least 6 years are at least 80 percent likely to be renewed again
    New South Wales has the largest number of registrations – just under 1 million

Trust In DNS Increases

A baseline study commissioned by the ICANN found that the overall trust in the Domain Name System (DNS) has increased this year. Participants in the survey showed an increase in awareness of the generic top level domains (gTLD). Generic TLD refers to the likes of .com, .net, .org, .info and .biz. Here are other interesting takeaways from the study.

    52 percent of respondents were aware of at least one gTLD
    The increase in awareness of strikingly high in North America where the awareness grew by nine percentage points from 29% in 2015 to 38% in 2016
    95% of participants were aware of .COM, 88% knew .NET and 83% claimed to be aware of .ORG
    Participants in the survey also said that they trusted these gTLDs. 91% claimed that websites with these TLDs were trustworthy destinations.
    A significant chunk of participants believed in restricting domain name registration of these gTLDs to increase trust. 70% of the participants preferred one form of restriction or the other.

VeriSign Study Of The Domain Name Industry

According to a report published by Verisign, there were nearly 334.6 million domain names registered across all the top level domains by the close of the second quarter of 2016. That is an increase of nearly 7.9 million domain names just in the second quarter of 2016 alone. On a year-on-year basis, there has been a growth of 12.9 percent. In terms of popularity, .COM rules with over 125 million domains registered. This is followed by .TK, .CN, .DE, .NET and .ORG in that order. Other TLDs in the top 10 list include .UK, .XYZ, .RU and .NL. The two top gTLDs – .COM and .NET together account for nearly 143.2 million registrations – that’s a 7.3% increase YoY. Among ccTLDs, the bottom of the top 10 list include .BR, .EU, .AU and .FR.

The report had other interesting facts. Among the .COM domains, the top trending keywords were ‘research’, ‘bot’, ‘worlds’, ‘gram’ and ‘prince’. Other keywords like ‘vibe’, ‘tesla’, ‘poke’, ‘mosquito’ and ‘brexit’ also made the top 10 list. For .NET, the list comprised of keywords like ‘net’, ‘research’, ‘work’, ‘csgo’, ‘tshirt’, ‘medicine’, ‘prince’, ‘gram’, ‘hearing’ and ‘forums’.

Internet Growth Affected By Lack Of Domains?

An interesting study published in the Journal of Real Estate Finance & Economics, the lack of a valuable set of word combinations in domain names might be stifling the growth of the internet. Based on statistical modeling analysis, the study finds that an estimate for domain name demand not met by the current set of word combinations could be as much as 25% of all registered internet domains. The study focused on the real estate professionals and compared domain name availability with the commonality of surnames as according to the US census data and found that increasing the length of a surname from 6 to 7 characters helps reduce the demand for registrations by a whopping 24%.

Growth Of Social Media Spam Statistics

Despite the advances in web technology over the past few decades, one of the challenges that users continue to face is spam. A research report published by Microsoft Research back in 2004 showed that the presence of webspam on the internet can be identified through statistical analysis. While studies as this have played an important role in identifying and filtering spam, the growth of such websites and pages continue unabated. Experts like GW attribute this growth to the deficiency in technology that govern the identification and filtering out of such pages. Cheap link building tactics aimed at sprucing up the PageRank of a website are often a major cause for link spam online.

Over the past year, Google has deployed a couple of major algorithmic updates aimed at curtailing this practice. Dubbed the ‘Penguin’, the update was aimed at spammy link and content marketing tactics that has been seen as a major reason for webspam. Given these important changes, the spate of link spam was expected to come down. However, according to Social Media security firm NexGate, the overall level of spam on the internet has continued to rise thanks to its increase in other platforms like social media. In a first of its kind report on social media spam, NexGate reports a 355% increase in what they call ‘social spam’ during the first half of this year. Here are some really interesting takeaways from their report:

Description Data
Social media apps that are spammy 5%
Spammy social media apps that are brand-owned 20% (that is 1% overall)
Average number of social profiles contacted by a spamming account 23
Number of new spam accounts created 5 out of every 7 new accounts
Most popular social platforms for spammers Facebook & YouTube
Percentage of spam posts that contain a URL 15%
Overall number of spammy social media messages 1 out of every 200

As anybody who frequents websites like Facebook and YouTube may know, the spam on these websites are extremely higher than what may be noticed on other social media websites. NexGate estimates this number to be 100 times more than other social networks. Consequent to this, the number of phishing attacks on Facebook are also higher than any other network – by a factor of 4. Given that a huge percentage of spam are scams aimed at fooling people into divulging their confidential information, the financial repercussions of social media spam are huge. Some estimates point at a revenue loss of close to $200 million just from Facebook.

Given the rise in prominence of social networks like Instagram and Pinterest, it is to be seen how these various companies huddle up with the likes of Facebook to find a way to root out spam from the social media space.

Tech Transformation in Big Data Analytics

Business analytics is an integral part of any business. This is because it is the only way that you get to deal with the changes that your business constantly faces.

In today’s tech world, the business environment is highly changing, and you need to effectively adjust to these changes for your business to remain competitive.

Unlike in the past when organizations found it hard to analyze their data effectively, the emerging tech trends in big data analytics is enabling them to harness their business data and identify new opportunities.

Types of business analysis for big data

Big data is characterized by massive volumes of data, high frequency of data that is coming in and going out as well as a great variety of data sources. With this, a company’s business intelligence can easily come crashing down because it cannot handle such data effectively.

• A prescriptive analysis of data will reveal to you the actions that you should take to correct a given situation. This is imperative because it will help you to come up with rules and recommendations that should be followed to achieve a certain target.

• In business, predicting the future correctly is critical because it will ensure continuity of your business. This is why you should do a predictive analysis to make the future of your business certain.

• A descriptive analysis will tell you what is currently happening in your business and this can happen through a real- time dashboard.

• A diagnostic analysis deals with past performance and with it, you can determine what and why things happened as they did.

Although big data analytics, in general, can give you the reflection of your business performance at any given time, a detailed analysis can give you a more complete story for accurate business decisions.

The value of big data analytics

One of the most major assets of any business is data. This is why you need a high-performing big data analysis solution for your business.

The tech of big data analysis has come a long way from simple spreadsheets that were examined manually to the current advanced analytics software like the manufacturing analytics software. This has come with reduced costs, improved speed, high accuracy, and efficiency.

Big data analytics brings your huge data from multiple sources into one view in seconds. Apart from getting a deeper insight of your business in real-time, you will have no need of an IT or data expert because it does not have any complex data modeling.

There are no usual complex codes, and instead, you just need to make a few clicks from raw data to advanced easy-to-use visuals that you can easily interpret. Furthermore, you can automate it for better experiences.

Tech trends for big data analytics

The latest trends in data analytics include data analytics in the cloud, Hadoop, in-memory analytics, NoSQL, machine learning and big data lakes among many other tools and software.

You can compare the best products in the market like IBM, SAS, Oracle Business Analytics and even InetSoft Style Intelligence among many others to determine which one can best bring your business intelligence back to life.

While real-time data analysis tech is readily available, the majority of businesses still rely on traditional business intelligence solutions. Analytics software can be programmed to monitor any of your business functions like sales, inventory, and payments.

It does not matter whether you are in retail, healthcare, government, hospitality or any other business. When you examine your business data in an advanced way, you will be able to uncover patterns, correlations, and trends that will give you a better understanding of your business.

The Internet of Things: Breaking Down Hacks and Security

An unassuming, internet-connected toaster is sitting on a kitchen counter when it is assaulted, over and over, with “root” and “xc3511” login credentials. The toaster, however, isn’t real – it’s a honeypot living on a virtual server hosted by Amazon, tracking each attempt to hack it.

The experiment was set up by The Atlantic’s Andrew McGill, which saw the first attack just 41 minutes after going live, and more than 300 IP addresses tried to gain access by the end of the day – which works out to about 27 attacks per hour. The attacks were likely made automatically by Mirai, the malware that was at the heart of the mid-October distributed denial of service attack on Dyn, targeting DNS servers – the “phone book” of the internet translating text URLs to IP addresses – and slowing or blocking access to major websites including Paypal, Twitter, Spotify, Reddit, and Netflix. The open-source malware can be set to automatically scan the internet, specifically for Internet of Things devices, to hack. With estimates of 28 to 30 billion connected devices by 2020, the danger will only increase.


Before getting into what hackers could use exploited IoT devices for, it’s important to see how they were hacked. The October DDoS attack was the first major, widespread attack to utilize IoT devices, and many were webcams and CCTV cameras. The connection is the chip set used in the cameras, made by Chinese manufacturer Hangzhou Xiongmai Technology Co., or XM. These are sold to camera manufacturers. In the aftermath of the attack, the company is recalling millions of devices, but suspects only about 10,000 are vulnerable.

The cameras were made up to 2014. Those with firmware from 2015 and beyond should not be affected by Mirai. The recall only affects a fraction of the 17.6 billion devices currently in use, but consider only about 0.000026 percent of IoT devices were used in the October hack.

The problem, security analyst Brian Krebs noted, was that the password, “xc3511,”  that all the XM devices use by default, is hardcoded into the firmware. Even if the user changes the password, the default password will still work.

Security analyst Ben Dickson wrote that “one of the fundamental problems with IoT security is that the developers often come from an unconnected background, such as embedded systems, which means they have the knowhow to provide functionality but aren’t versed in the principles to write secure code for connected environments.” He also noted that security is neglected in the face of costs and deadlines.


Much like the poor virtual toaster, that’s how some 460,000 IoT devices were used in the DDoS attack. But it wasn’t just cameras – devices ranging from thermostats to DVRs were used in the massive attack. It wasn’t the first attack using IoT cameras, either. In late September, about 150,000 cameras and digital recorders were used to attack, French entrepreneur Octave Klaba’s website. He took to Twitter, noting that at one point, his site was hit with nearly 1 terabyte of information per second – at only a quarter of what was used against Dyn.

In 2013, it took a server just 44 minutes to scan every IP address on the internet. Now, Mirai users are only scanning IP addresses associated with IoT devices to create botnets for DDoS attacks – or other sinister deeds.


Stampado, a budget-friendly piece of ransomware at only $39, is being sold in the dark corners of the internet. The software locks files on a computer, giving the owner 96 hours to pay up. After the time limit is up, it deletes random files every 6 hours. For comparison, Locky, which shut down hospitals by locking out patient records, goes for about $3,000.

Imagine if a hacker, using cheap software, scanned the internet, found your IoT thermostat, turned the heat up to unbearable temperatures in the middle of summer, and demanded payment to unlock the device. Or worse, you are on vacation and the same scenario happens. Pay up, or be saddled with a high energy bill and melted personal items all over the house.

Not scary enough? Hackers have already proven they can remotely hack internet-enabled cars. What if the autopilot feature of a Tesla was hacked, the doors locked, and you are driven to the middle of the desert? While only 2 percent of cars were connected to the internet in 2012, and 10 percent the next year, Spanish company Telefonica estimated in 2013 that about 90 percent would be connected in 2020.


Hacking doesn’t happen in a vacuum. When exploits are found they are often closed. Tesla quickly closed an exploit after hackers released a how-to guide – probably preventing the above scenario from happening in the first place.

Meanwhile, Microsoft is adding Bitlocker and Secure Boot to Windows 10 IoT Core. The change is mostly aimed at DIYers and home hackers, with Windows 10 IoT offered as a bundle with a Raspberry Pi 2 microcomputer. Learning to code for the IoT can give you more control over your device, also increasing security. Securing your router will also turn away the vast majority of automated hacking attempts.

Finally, IBM is experimenting with blockchains to track important items. A current application is tracking where a diamond came from – suppliers can then deny the diamonds if they are from an area that uses forced labor to mine diamonds, or if the sales fund violence. This could be used by manufacturers to monitor where parts in devices come from, to identify potential weak spots in security – and prevent hacking even before the consumer buys the product. If a blockchain was in place, it could have been used to track the pre-2015 XM chipsets, to identify exactly which cameras they were used in, and aid the manufacturer in a recall. Or, a company could decide not to use the chipset, based on its point of origin. The technology is secure – it’s used to track bitcoins – and extremely hard to alter or delete information after it is added by a trusted source.

The IoT is growing fast, and security is trying to catch up. According to Maryville University, cyber attacks cost upwards of $400 billion each year. There is potential for great harm through ransomware, or even shutting down the internet for a wide swath of users. There are bound to be more attacks before security catches up – but securing your network will go a long way to protecting your toaster.

Video Cameras Review: Finding the Best Video Camera for You

Video camera is a perfect gadget to capture the best moments of your trip, a special occasion or even your daily routine in life.  It helps you record special moments so you could go back to it and reminisce. You may also share these moments with people you love who may be far from you at the moment.

In this post, we will share to you some reviews of video cameras to help you find the most suitable one for you that fits your needs and your lifestyle.

  1. Sony PJ530

If you’re after a high-quality video-recording performance, then you can never go wrong with Sony PJ530. It records 1080p video at 50fps. This is perfect for professional shoots with its 30x optical zoom feature that goes to 60x without breaking up. Another feature that you will surely enjoy is the USB tail, which allows you to easily plug it into a computer for easier transfer of captured videos. This is definitely perfect for every day use, and for professional shoots.

  1. Panasonic HC-VX870EB-K

Do you have a tight budget? Do not worry because you can still find a camera that performs well. With Panasonic HC-VX870EB-K, you can record at 4K at 25fps, and you can extract individual frames at 8-megapixel. You will also love the 20x optical zoom feature as well as 5-axis optical image stabiliser solution, which allows you to combine footage from your smartphone as a picture in picture through WI-FI connection. And all those features you can enjoy at a low price. This model is probably one of the most affordable ones in the market that you can still consider for it’s reliable performance. This is perfect to use for family outings.

  1. JVC Everio FZ-R315DEK

If you are looking for the traditional feel of a camcorder, then this one is perfect for you. This model is very sturdy and can survive challenging outdoor trips. You will definitely love the long-life battery that can last up to 5 hours. Not bad really. It has 10-megapixel feature for still photos and zoom microphone feature in case you are doing video production.

  1. Panasonic Lumix DMC-GH4 4K Camera

This model is a hybrid camera designed for professional photo shoots and video recording. It is perfect for out of town trips with friends and family. It has 16.05-megapixel Digital Live MOS sensor and 4-CPU venus engine that allows capturing of JPEG and RAW photos in high resolution. It is indeed one of the best 4K cameras you can find today.

  1. GoPro Hero4 Silver

For people who love to travel and do outdoor activities, GoPro camera is definitely perfect. Hero4 Silver records up to 4K at 15fps and 1080p at 60fps and 720p at 120fps. You will be able to record high-quality videos with its top-notch image sensor and processor. It is very convenient to bring anywhere too. This is indeed the perfect camera for people with active and adventurous lifestyle.

Hopefully this post would help you find a video camera that is best for you. Do not hesitate to make comparisons first between different models to ensure that you will buy a reliable one.

Business Communication Tools Usage Trend For 2015

A study recently conducted by uSamp Research on behalf of a cloud phone technology provider looked into the trends that are influencing workplace communication and how the evolution of tools is changing the landscape of business communication. For the study, the researchers surveyed 508 workers at the manager, director and vice president levels at businesses in United States. Here is a brief on the various inferences made from the study:

In-Person Communication No Longer In Vogue : What do professionals at the workplace prefer – meeting colleagues in person and getting stuff done, or do they prefer the various communication channels? The uSamp study shows that a stunning 95% of the respondents chose workplace communications over in-person meetings. Of this, 48% of the respondents preferred emails while 20% preferred calling over mobile phones. Desk phones were preferred by another 10% while 8% each preferred texting colleagues or scheduling web meetings.

Real-Time Communication Is In : Over the past decade, unified communications technology has made it possible for non real-time communication platforms to be accessed on a real-time basis. Companies like AllStream allow users to broadcast messages via multiple channels right from the IP based business phones to PC notifications, text messages  and email simultaneously. The availability of such features has made people favor real-time communications over non real-time alternatives. 82% of respondents from the study preferred receiving text messages over voicemails. As a matter of fact, 36% of the surveyed participants confided to have deleted voicemails without listening to them.

Internal Communication Is Critical : Close to 44% of the respondents believe that the business communication tools available today are geared at communications outside the workplace and need similar communication tools for intra-office communications. With remote working on the rise, respondents believe tools that enable better communication with co-workers is paramount to an efficient and productive workplace. These respondents also felt Skype as a medium to communicate with fellow workers was not optimal.

Multi-Tasking Of Devices : Even till a decade back, every worker had an assigned computer that was their only medium to engage in the workplace. However, that has changed drastically and nearly 85% of the participants in the study revealed that they used more than one device at work. This includes the use of a workplace computer, a smartphone and another workstation that they accessed while working from home. 32% of the respondents used three or more devices for work related activities.

Other significant take-aways from the study:

  • 97% of respondents believe that their communications impact their daily tasks
  • 32% believe they will need new business communication tools for remote working in 2015
  • 21% want their communication tools to enable them to have more time off

SaaS Enterprise Content Management Growth Study

Over the past decade, the line between enterprise content management and retail products has been steadily shrinking. CMS tools like WordPress and Drupal are equally popular among both individuals as well as among enterprises. On the other hand, tools like SharePoint that offer a vastly sophisticated application are popular among enterprises. According to a recent study conducted by TechNavio, the growth of SaaS based enterprise content management systems (ECM) is expected to continue over the next few years.

Here are a few snapshots from the TechNavio study:

Growth Rate: The compounded annual growth rate of SaaS-based ECM between 2013-2018 is expected to be 31.1%
Market Share: With rise in SaaS ECM, the market share of on-premise ECM tools are expected to naturally come down from the dominant 90.73% that it enjoys today.

The results from the TechNavio study are pretty much in sync with the predictions made by Radicati in their study report last year. In their study, Radicati made the prediction that the revenues from the Enterprise Content Management market will grow from $5.1 billion to $9.3 billion between 2013 and 2017. Given that this is for the entire market, the emerging SaaS platform is expected to be much higher than on-premise ECM that, with a 90% market share, is likely to grow much slower.

There is however a slight bit of disconnect between what TechNavio suggests and the results from a Gartner study published last year. In that report, Gartner had predicted that 12% of the surveyed enterprises use cloud-based ECM tools for their requirements. That is distinctly higher than the less than 10% market share that TechNavio had predicted in their study. None of the reports talk about the specific tools or versions of the software. Business that have migrated their SharePoint to the latest version enjoy easier integration with Microsoft’s other cloud tools like Office 365 and Yammer.

As all these study reports show, enterprise content management appears to be on the rise. With more and more business transactions moving online, the need of the hour is to deploy an agile and scalable solution. With SaaS based ECM, this is much easier. However, on-premise ECM comes with an advantage of high customization that a SaaS solution may not always provide. The future belongs to the platform that can show return on investment to businesses from their content marketing and management.

B2B Digital Marketing Trend

According to a study conducted by the Content Marketing Institute, an increasing number of B2B companies now rely on digital marketing; especially content marketing to reach out to customers. Here are some interesting statistics from the study

Factor Representation
Content marketing as % of marketing budget (2012) 33%
Content marketing as % of marketing budget (2011) 26%
% marketers planning an increase in 2013 54%
Number of B2B marketers using content marketing 91%
Average number of content marketing tactics 12

Distribution of Content marketing Usage

Tactic used Usage (in %)
Social media (non-blog) 87%
Website articles 83%
eNewsletters 78%
Blogs 77%
Case studies 71%
Videos 70%
Articles on other websites 70%
In-person events 69%
White papers 61%
Webinars/Webcasts 59%
Research reports 44%
Microsites 40%
Infographics 38%
Branded content tools 38%
Mobile content 33%
eBooks 32%
Print magazines 31%
Books 29%
Virtual conferences 28%
Podcasts 27%
Licensed/syndicated content 26%
Mobile apps 26%
Digital magazines 25%
Print newsletters 24%
Annual reports 20%
Games/Gamification 11%

So as you can see, besides a few offline strategies, a majority of them are online. This is despite the fact that a good percentage of B2B leads still come from offline means. One of the primary reasons for marketers to still deploy digital marketing is to create better buzz for their offline events like trade shows. Trade show exhibitors are now regularly known to create greater buzz for their trade show booths through social media for increased leads and conversions.

Popularity of Social Media Among B2B Marketers

The study of the B2B marketers showed the following distribution in interest among the various social media channels.

Social media Popularity
LinkedIn 83%
Twitter 80%
Facebook 80%
YouTube 61%
Google+ 39%
Pinterest 26%
Slideshare 23%
Vimeo 12%
Flickr 10%
StumbleUpon 10%
FourSquare 8%
Instagram 7%
Tumblr 7%
Quora 6%

Classification of B2B Industries Using Social Media

It would be interesting to study the industries that these B2B industries that use social media fall in. According to the CMI study, this is how the classification stands:

Industry Share of the pie
Advertising/Marketing 25%
Consulting 12%
Software 12%
Manufacturing 6%
Online services 6%
Publishing/media 5%
Business services 5%
Healthcare/Medical 4%
Banking/Accounting 3%
Other 22%