Anand – Tech Crunchies

World Internet Penetration By Geographic Region

The stats here may be a little outdated (noted in Sep 2009), but is nevertheless an interesting pointer. A study published by the MiniWatts group notes that the world now has one-fourth of its population online. Sounds interesting though I sceptical in that the internet penetration is not even 10% in countries such as India where a huge chunk of the population is.

North America : 74.2%
Australia/Oceania : 60.4%
Europe : 52%
Latin America/Caribbean : 30.5%
Middle East : 28.3%
Asia : 19.4%
Africa : 6.8%

World Average : 25.6%

Use Of Smartphone For Business Purposes

There used to be a time when smartphones were primarily used for business purposes. That has quite changed since the likes of iPhone came into the market. A recent study by CrowdScience looked into the number of business users for the popular smartphone OS brands. Here are the results

iPhone users
Personal only : 28%
Business only : 1%
Both : 71%

Android users
Personal only : 32%
Business only : 0%
Both : 68%

Blackberry users
Personal only : 16%
Business only : 7%
Both : 77%

Mobile App Stores : Growth In Numbers

The mobile application market is a mini-industry in itself with several thousand app developers now in the business of making and selling applications to mobile phone users across the several App Stores. So, how many mobile application stores exist as on date? A study by GetJar lists the growth of App Stores in the past few years

Before 2008 : 3
2008 : 8
2009 : 38
2010 : 48 (till Feb)

ECommerce Fraud : Estimated Online Revenue Loss

Frauds in online commerce appear to be on the wane. This is according to a study published by CyberSource. According to the study, total revenues lost in 2009 due to online fraud was $3.3 billion – a 17.5% drop from the $4 billion recorded in 2008.

Here are the estimated revenues lost due to ecommerce fraud and the percent of total online revenues transacted they constitute

2000 : $1.5 billion (3.6%)
2001 : $1.7 billion (3.2%)
2002 : $2.1 billion (2.9%)
2003 : $1.9 billion (1.7%)
2004 : $2.6 billion (1.8%)
2005 : $2.8 billion (1.6%)
2006 : $3.1 billion (1.4%)
2007 : $3.7 billion (1.4%)
2008 : $4.0 billion (1.4%)
2009 : $3.3 billion (1.2%)

Online News Readers Who Click On Ads

Do you read news online? Do you click on ads? If your answer to both these questions is Yes, then you could be among the one-fifth of news readers who actually click on ads – contributing to the revenues the online news publishers make.

A recent study by Pew Internet studied the ad clicking population among the different segments of online news readers

All online news readers : 21%
Wireless internet users : 25%
18-30 year olds : 26%
Get news on cellphone : 30%

BRIC Mobile Ad Spending Forecast

The BRIC regions of Brazil, Russia, India and China are among the fastest growing regions in the telecommunication sector. While cell phone penetration in the region has been a tremendous success, revenues from mobile advertising is still in its infancy and is not expected to reach great levels in the next few years. Here are the projected mobile ad spending for the next few years

Brazil
2009 : $6.1 million
2010 : $11.8 million
2011 : $23.8 million
2012 : $40.9 million

Russia
2009 : $4.8 million
2010 : $6.4 million
2011 : $12.1 million
2012 : $22.4 million

India
2009 : $20.8 million
2010 : $35.4 million
2011 : $56.5 million
2012 : $85.4 million

China
2009 : $101.0 million
2010 : $223.2 million
2011 : $448.7 million
2012 : $699.9 million

Mobile Advertising Strategy For Smartphone Users

With modern day mobile phones being able to relay location among other specifics about the user, targeted advertising offers are seen to be increasingly embraced by the users. A study by Compete looked into the different mobile advertising offers that interest the smartphone owners. Here are the results from the survey

Grocery coupons : 36%
Scanable barcodes : 29%
Offers to save : 26%
Movie theater offers : 26%
Location based coupons via SMS : 21%
Travel website coupons : 20%
Ad within free app : 18%
Offer synced to schedule : 17%
Search related ads : 16%
SMS ads : 15%

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